BASE® Celebrates Customer Service

Did you know that Customer Service week is celebrated in October?  While service is important all year round, this is the perfect time of year to reflect on everything we do for our customers.  BASE® is celebrating all month long, and we remind ourselves how important customer service is to our business.  But more importantly, we take this time to reflect on our customers and what we can do to continue to improve for them.  That is why we take this month to remind ourselves of the following:


  • Know who is boss – the customer of course!
  • Be a good listener and identify and anticipate needs.
  • Have confidence in what we do. 
  • Make our customers feel important and appreciated. 
  • Have the courage and honesty to take responsibility for our actions. 
  • Help customers understand our systems. 
  • Always look for ways to help our customers. 
  • Devote ourselves to go above and beyond. 
  • Get regular feedback. 
  • Don’t forget our internal customer, each and every BASE® employee. 


Our commitment does not stop at the point of sale! BASE® representatives are available to assist our customers throughout the duration of their plan. BASE® works with our customers one-on-one to ensure their plans and corresponding documentation is always up-to-date and in compliance with government regulations.


The BASE® commitment is as strong today as the day we first opened our doors for business. BASE® has assisted small to medium sized businesses deal with the rising cost of health care throughout the United States. Customers are at the very heart of our business, and with each passing year, expectations for our products and services grow stronger.


Service is more important now than ever, especially in the age of the Affordable Care Act.  Part of serving our customers is assuring our customers that our products are still in compliance and a viable benefit option. Our promise to our customers is that we will continue to provide excellent sales and service staff, innovate our products and services, and most importantly, listen to all our customers in our unwavering commitment to provide the best benefit programs the industry has to offer. 


No matter the month, BASE® prides itself on educating consumer driven professionals on benefit and tax saving solutions, while providing the highest degree of service.  Contact us today and we will do everything in our power to serve you!   


Anne Case
BASE® - Director of Marketing & Communications 



Hello Fall

Fall is here! Here are 6 facts you may not have known about fall.


1) September 22
nd is the fall equinox. There are actually two equinoxes every year; the other is in March at the start of spring.

2) On September 22
nd the day and night are about the same length. The term equinox comes from the Latin for “equal night”.

3) One of the prominent signs of fall is the changing color of the leaves. Because photosynthesis stops during this time of year the leaves do not stay green.


4) Some of the widely known fall fruit and vegetables include apples, spinach, squash, bell peppers and pumpkin.


5) During fall birds prepare for their winter migration. One of the longest migrations is the 11,000 mile journey by the Arctic Tern.


6) Before ‘fall’, which the British call ‘autumn’, this time of year was called harvest.


Now that you have enjoyed our fun fall facts, we can start thinking about winter. Winter means the end of the year is just around the corner.


Right now is a great time to start researching benefit plans for 2015. Call BASE® for information on the products we offer and to see how we can help your business in 2015.

Have a wonderful fall and we look forward to working with you in 2015!


Laura Radebaugh
BASE® - Administration/Adjudication Specialist  

Could You Be Doing More For Your Clients?

BASE® has several Account Managers that are in constant contact with Business Partners year around. BASE® works with accountants, financial planners, insurance agents, and brokers to keep them up-to-date with the latest compliance issues and to help their clients save the most money possible through BASE® tax-advantaged plans. Are you one of those Business Partners?


Our company motto at BASE® is “Benefits You Can Trust. Service You Can Count On.” Not only do we set up the plan and provide the administration for you and your clients to save thousands in tax dollars through our plans, but we also provide the service and education that comes along with those plans.


The Affordable Care Act and its penalties related to Health Reimbursement Arrangements and 125 Cafeteria Plans is something that keeps being talked about, and for good reason. With a $100/day excise tax per applicable employee, it is something that shouldn’t be ignored. However, it all comes back to the last part of our motto, “Service You Can Count On.” If you can take a quick five minutes out of your day to talk to one of our Account Managers about your clients and how they are handling the recent ACA changes, you could be doing more for your clients.


“I have used BASE®’s services to assist my small group clients in establishing an HRA (Health Reimbursement Arrangement). These plans have saved my clients significant amounts in premium dollars, which has allowed them to increase wages to employees.


BASE® takes complete control of putting the programs in place and training the group administrators and human resource staff. I've also used BASE® as a resource to answer compliance questions of all kinds. BASE® puts together some scenarios that are easy to understand while spending time on the phone explaining other plan details to me. BASE® definitely understands the Affordable Health Care Act and can provide answers to IRS related questions.


I’ve had follow-up phone calls and the BASE® staff always remembers who I am. I strongly recommend the good people at BASE®.”

-   - BASE® Business Partner, Doug P.


Even if you are not a current BASE® Business Partner, I encourage you to call and see if a BASE® tax-advantaged benefit plan could be something that is right for you and your client(s). By enrolling in a BASE® plan, you will not only receive education with everything related to the plan and the ACA, but you will have peace of mind knowing that it is being done right. 


Tom Stiles
BASE® - Digital Marketing Assistant